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There are two ways to come.
Only one of them changes your Monday.

Free · Open Pass
You listen.
  • Keynotes and open talks
  • Some breakouts and demos
  • Networking
  • No workshops, no labs
  • Nothing built to take home
Register free
$449 · Training Pass
You build.
  • Everything in free
  • Every hands-on workshop and function lab
  • An instructor helping you on your own task
  • You leave with a working AI workflow
  • Plus a 90-day plan for your team
Get the $449 pass

Honest take: if you're coming to hear what's new in AI, free is fine. If you're coming to get a task off your plate, you need the workshops, and they're only on the paid pass.

$449 is the early rate until Fri, Oct 30. Want the VIP dinner and leadership networking too? That's Leadership Plus, $649.